Abhar Cable 02 1

Abhar Cable


the future

We created a brand that broadcasts Abhar Cable’s status as a future-defining market leader loud and clear.

The situation

Abhar Cable is the Middle East’s largest manufacturer and supplier of high grade, high voltage electrical cables, exporting far-afield. Abhar are influential innovators and, time and again over the last 25 years, they’ve been first to market with future-defining new products. The Abhar team needed a brand that communicated their power and impact, capitalising on their heritage and reputation while also communicating their cutting-edge credentials.

The solution

HelloYes positioned Abhar as a modern, forward thinking, pioneering brand, focused on innovation and cutting-edge technology. We challenged the brand to think beyond cables, redefining them as an end-to-end solutions provider. This enabled us to communicate what sets them apart – from expert consultancy and stand-out consistent quality, to their unmatched credentials and position as a safety thought leader.

What we did

  • Brand strategy
  • Brand messaging
  • Brand identity
  • Digital design
  • Packaging design
Abhar Cable Brand Elements 02
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Annual Report 04
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Quality. Precision. Strength. Optimism. These four pillars influenced everything from the key messaging and website copy to the new brand colours.

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Wall Sign

Abhar leads the way in the Middle East and beyond. We created a brand that makes their prominence and influence crystal clear.

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Annual Report

With vibrant, popping colour and confident typography, the visual identity was attention-grabbing and ownable.

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Abhar Cable Van 02
Hard Hat 04
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Abhar Brand Guidelines 05

Abhar Wire

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Cable box red

We also energised Ahbar’s B2C business – Abhar Wire – to help them grow their consumer market share.

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Cable box white

HelloYes created a bold and assured brand that met the ambitions of the business and provided us with the platform to build on our successful heritage. All whilst bringing the brand up to date and making it future-ready.

Ali Kolahi - Chairman Abhar Cable