Abhar Cable
Powering
the future
We created a brand that broadcasts Abhar Cable’s status as a future-defining market leader loud and clear.
The situation
Abhar Cable is the Middle East’s largest manufacturer and supplier of high grade, high voltage electrical cables, exporting far-afield. Abhar are influential innovators and, time and again over the last 25 years, they’ve been first to market with future-defining new products. The Abhar team needed a brand that communicated their power and impact, capitalising on their heritage and reputation while also communicating their cutting-edge credentials.
The solution
HelloYes positioned Abhar as a modern, forward thinking, pioneering brand, focused on innovation and cutting-edge technology. We challenged the brand to think beyond cables, redefining them as an end-to-end solutions provider. This enabled us to communicate what sets them apart – from expert consultancy and stand-out consistent quality, to their unmatched credentials and position as a safety thought leader.
What we did
- Brand strategy
- Brand messaging
- Brand identity
- Digital design
- Packaging design
Quality. Precision. Strength. Optimism. These four pillars influenced everything from the key messaging and website copy to the new brand colours.
Abhar leads the way in the Middle East and beyond. We created a brand that makes their prominence and influence crystal clear.
With vibrant, popping colour and confident typography, the visual identity was attention-grabbing and ownable.
Abhar Wire
We also energised Ahbar’s B2C business – Abhar Wire – to help them grow their consumer market share.
HelloYes created a bold and assured brand that met the ambitions of the business and provided us with the platform to build on our successful heritage. All whilst bringing the brand up to date and making it future-ready.