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Al Hassad

A grand perspective

We partnered with Kemistry to create a leading-edge, award-winning concept for Al Jazeera Arabic’s flagship news and current affairs show.

The situation

Since 1996, Al Hassad has built a global reputation for its exceptionally high standard of journalism, allowing viewers to see and understand the full picture. The show needed a unique concept that would make an impact, while supporting every facet of news presentation and heroing the trusted, insightful content that sets the programme apart. HelloYes was proud to partner with Kemistry to re-energise the Al Hassad brand with a new identity.

The solution

Our concept was built around a core truth – Al Hassad brings viewers the complete, comprehensive picture of the most important global news stories, offering a helicopter, all-angles view before diving deep into the details that matter. This is ‘a grand perspective’. And it’s what we brought to life, introducing a new, future-ready way of presenting information and discussion, seamlessly linking on-air, digital and social.

What we did

  • Television branding
  • Broadcast graphics
  • Title sequence
  • Motion graphics
  • Digital design
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Perspective. Pace. Scale. We defined how all three should flex and shift across the news hour, bringing an overarching narrative to every news story.

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We applied our expertise in digital UX, UI and motion to reimagine how on-air on-screen information works. The result? Responsive. Meaningful. And ‘viewer-first’.

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A new digital studio wall experience added to the sense of immersion, elevating Al Hassad’s storytelling with visceral imagery, cut-through data, and real-time conversation.

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We brought viewers even closer, with an editorial system that extended the show’s reach across digital and social.

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Al Hassad has a new identity for a new era.

Now, its news hour is more dynamic, more digital, and more connected.

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The work won two Golds at The Telly Awards – for branding and use of graphics. And it was a winner at the Broadcast Production Awards for Channel ID and Branding.

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