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All Creatures Great & Small
Charm in motion

We brought our creativity and craft to bear on this landmark remake, creating a (BAFTA-nominated) animated world with true character.

The situation

Heartwarming and humorous, All Creatures Great & Small follows the misadventures of James Herriot, a young vet from Glasgow finding his way in the idyllic and idiosyncratic ‘30s and ‘40s Yorkshire Dales. Based on much-loved novels, the original show was one of TV’s biggest hits. The 2020 remake needed a standout title sequence that captured the story’s cup-of-cocoa charm and set the vision for further brand expression.

The solution

We took the audience on an animated, immersive, emotive journey through the dales, mirroring our hero James’s journey the very first day he arrives in Darrowby village. To evoke nostalgia and transport viewers back to the past, we drew inspiration from ‘30s travel posters, the Yorkshire landscape, and the textures and tones of the show itself. We leave viewers at Skeldale House – the home and workplace of the show’s iconic characters, great and small.

What we did

  • Television branding
  • Broadcast graphics
  • Illustration
  • Animation
  • Digital design
  • Art direction
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Our objective? Joy. We captured the soothing essence of the show, preparing viewers for their telly treat.

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With layers of tiny, pleasing details, we designed the titles to reward repeat viewing.

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We extended the brand world, creating a launch campaign targeted at exclusively invited entertainment journalists.

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The result? An unforgettable introduction to an unforgettable show.

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A BAFTA nomination for Christmas

For the Christmas episode, we created a special snowy winter edit of our title sequence.

The ultimate gift? HelloYes was nominated for a BAFTA.

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Produced by Playground Entertainment for Channel 5 in the UK, and PBS in the US, All Creatures Great & Small captured imaginations like nothing else.

5.4 million first night viewers
1.2 million viewers for the first repeat
Channel 5’s highest rated show in 5 years
Channel 5’s most popular show of all time


1 BAFTA nomination for the HelloYes title sequence – joy!

“Creative. Inventive. Approachable. Professional. Excellent. HelloYes are an original and bespoke creative enterprise who deliver the highest quality work. From the first ideas to the final assets, they brought fresh and original thinking and design combined with collaboration and rigour.

We all want to work on excellent material with the best people out there who are a joy to work with. HelloYes deliver on all counts.”

Melissa Gallant - Creative Director Playground Entertainment