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Brompton

Back in Black

We helped Brompton reach new audiences by creating a culturally credible campaign for their bold new Black Edition bike.

The situation

Brompton needed an attention-grabbing, awareness-raising campaign to celebrate the launch of their exclusive Black Edition bike. The main objective? To reach and excite new, younger audiences – style-conscious, city-dwelling consumers who look for quality with an edge.

The solution

Back in Black – a confident campaign with real edge – was born. We used the power of art direction to put the Black Edition bike front and centre, presenting it as a modern, disruptive, cultural icon. Influenced by sports and urban culture brands like Nike and adidas, we brought a fresh, bold look and feel to the bike world.

What we did

  • Campaign strategy
  • Campaign creative
  • Art direction
  • Social
  • Motion content
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Brompton BIB urban poster mockup 001

A fresh and rich new photography style showed off the bike to full effect.

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From social to print to point of sale, we carried the campaign across multiple channels.

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An angled split screen device let us spotlight two product colours at a time.

Brompton BIB bus station urban poster mockup
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Brompton BIB Bus Mockup 001
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Sharp contrast. Strong typography. Stand-out style.

Brompton BIB Logo 001
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Brompton Social 16 9 Static 1920x1080 01
Bomrpton Backin Black Poster 001
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Brompton have worked with HelloYes on a number of projects. The team has always found superb creative solutions that over delivered against the brief. Their technical understanding of creative processes and attention to detail is second to none.

Ross Hawkins - Global Brand Manager Brompton