Dartmouth
From classroom
to boardroom
We gave Dartmouth Partners a powerful, human brand, built around their compelling ‘Classroom to boardroom’ offering.
The situation
Dartmouth Partners is an award winning recruitment consultancy with a leading reputation for identifying, nurturing and placing individuals with an outstanding academic or professional background. This thriving business needed an authoritative-yet-authentic brand to support its significant growth ambitions.
The solution
We created a brand that’s truly reflective of Dartmouth’s people: high performing, innovative, expert, welcoming, full of energy, and deeply ambitious. Our strategy evolved from the business’s ‘Classroom to boardroom’ model – finding and recruiting the best and brightest, from the smartest graduates to the most distinguished leaders.
What we did
- Brand Strategy
- Brand Identity
- Brand Messaging
- Digital Design
The visual identity was inspired by growth, mobility and momentum – that of Dartmouth, and the people whose futures they shape.
Business is changing. Dartmouth’s new look and feel was sophisticated and fresh to cut through a sea of corporate sameness.
From the brand strategy to key messaging, tone of voice and copywriting, we helped the business connect to its true voice. So they can connect to people.
The rebrand supported Dartmouth in making bold moves. They’ve since grown their team by 300%, made multiple acquisitions, and opened offices in Paris and New York.
The level of care, dedication, and passion HelloYes showed in delivering our rebrand and supporting us in the years since means they’re true custodians of our brand and business. Over the last three years, our business has achieved 40% year-on-year growth and I put this down in part to HelloYes’ skilful communication of our core USPs in an overly saturated market.