12 04 18 Dartmouth Partners 0131 02


From classroom

to boardroom

We gave Dartmouth Partners a powerful, human brand, built around their compelling ‘Classroom to boardroom’ offering.

The situation

Dartmouth Partners is an award winning recruitment consultancy with a leading reputation for identifying, nurturing and placing individuals with an outstanding academic or professional background. This thriving business needed an authoritative-yet-authentic brand to support its significant growth ambitions.

The solution

We created a brand that’s truly reflective of Dartmouth’s people: high performing, innovative, expert, welcoming, full of energy, and deeply ambitious. Our strategy evolved from the business’s ‘Classroom to boardroom’ model – finding and recruiting the best and brightest, from the smartest graduates to the most distinguished leaders.

What we did

  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • Digital Design
Dartmouth Brand Elements 02
Dartmouth Brand Elements 16
11 06 18 Dartmouth Partners 0279
Business Card Psd Mock Up Vol38
Dartmouth Mac Book Pro 01

The visual identity was inspired by growth, mobility and momentum – that of Dartmouth, and the people whose futures they shape.

Brochure Mochup Set 03
Dartmouth Brand Elements 03

Business is changing. Dartmouth’s new look and feel was sophisticated and fresh to cut through a sea of corporate sameness.

A5 Magazine Mockup vol2
Brochure Mochup Cover 02
Dartmouth Postcards Mockup 01
Dartmouth Stationery Device Pack 01
Brochure Mochup 20
Dartmouth Brand Elements 2 37
Dartmouth Brand Elements 19

From the brand strategy to key messaging, tone of voice and copywriting, we helped the business connect to its true voice. So they can connect to people.

11 06 18 Dartmouth Partners 0544
Dartmouth Brand Elements 06
Brochure 2
Dartmouth Mac Book Pro 08
Dartmouth Mac Book Pro 03
Dartmouth Mac Book Pro 06
Dartmouth Mac Book Pro 04
Dartmouth Brand Elements 2 14
11 04 18 Dartmouth Partners 0333
Dartmouth i Phone X 01
Brochure Mochup 11

The rebrand supported Dartmouth in making bold moves. They’ve since grown their team by 300%, made multiple acquisitions, and opened offices in Paris and New York.

Dartmouth Brand Elements 2 15
Dartmouth Brand Elements 19
11 06 18 Dartmouth Partners 0585 2
12 04 18 Dartmouth Partners 0358
12 04 18 Dartmouth Partners 0189
Dartmouth Brand Elements 2 16
11 06 18 Dartmouth Partners 0555
Dartmouth Stationery 01
Dartmouth Brand Elements 2 18
Dartmouth Brand Elements 2 19
Dartmouth Brand Elements 2 20
Dartmouth Brand Elements 2 04 200713 161743
Dartmouth Brand Elements 24
Dartmouth Brand Elements 2 34
Dartmouth Brand Elements 2 06
Dartmouth Styleguide 04

The level of care, dedication, and passion HelloYes showed in delivering our rebrand and supporting us in the years since means they’re true custodians of our brand and business. Over the last three years, our business has achieved 40% year-on-year growth and I put this down in part to HelloYes’ skilful communication of our core USPs in an overly saturated market.

Michelle Lind - Head of Marketing Dartmouth Partners