FT Homepage 01

Financial Times

A true partnership

We empower the FT to speak to its B2B audiences, with strategic recommendations, high quality creative and actionable toolkits.

The situation

We’ve been partnering with the Financial Times ever since HelloYes was founded in 2015. Working closely with the marketing and sales teams, we offer strategic guidance and share our communications, content and digital best practice to help the FT reach their engagement and revenue targets. And we deliver beautiful brand work for them too, from key messaging and hero product campaigns to how-to videos, UX and UI.

The solution

Our aim is to power the FT’s success, for the long term. We consistently challenge them to optimise how they engage with their B2B audiences, sharpening their messaging and narratives, making their tone of voice more accessible, and ensuring their look and feel is always consistent. We support the brand in three key ways: with strategic recommendations, high quality creative, and with actionable toolkits that uplift and empower in-house teams. At every step, we’re boosting reach, impact and value.

What we did

  • Brand messaging
  • Campaign strategy
  • Campaign creative
  • Copywriting
  • Motion content
  • Guidelines and toolkits
FT Brand Assets 01 02
FT Corporate Pricing Film Master 0 01 28 21
FT 3 1
FT Mac Book Pro 01
FT Mac Book Pro 02
FT Mac Book Pro 05
FT Mac Book Pro 03
FT Mac Book Pro 09

We clarify customer journeys, craft objective-driven narratives and articulate features and benefits, to ensure clear, effective communications.

FT Web Intro V01 0 00 01 20
FT Brand Assets 01 06 200630 104343
FT i Pad Pro 04 1
FT Poster 03

We regularly act as guardians for the FT’s B2B brand expression, defining the look and feel and democratising our design thinking with guidelines and actionable toolkits.

FT i Phone X 02
FT Brochure Mockup 02
FT Next Advertisier Storyboard 04 18
FT Leaflet 02
FT Brand Assets 01 09
FT Corporate Pricing Film Master 0 00 31 23
Free i Phone Xr 03
FT Brand Assets 01 15
FT Mobile 01 05
FT Brochure Mockup 01

We challenge the marketing and sales teams to think and act like a brand and publisher, advising them on the campaign approach and content best practice.

FT TV 01
FT Presentation 01
FT Corporate Pricing Film Master 0 01 11 22
FT Product Tour Storyboard 04 30
FT i Pad Pro 03 1

It’s brilliant working with such a talented team. As video marketing was quite new to us, HelloYes have been great in collaboratively working through the creative process. They brought fresh ideas, challenged ours, and suggested types of marketing collateral we can produce to optimise views and most importantly, sales leads to our business.

Mike Drukker - Marketing Manager, B2B Financial Times