Frame 25
Talent is
everything
We helped futureproof Frame 25 for the new world of broadcast by framing the business as a fast-moving, strategic talent consultancy.
The situation
Founded in 2009, Frame 25 knows broadcast recruitment inside out. While they support top broadcast businesses like the BBC, they were increasingly working with digital-first content owners like Netflix and Amazon. Frame 25 needed a brand that showed they ‘get’ this new world, serving and shaping it as it shifts and grows.
The solution
Frame 25 was no longer simply a ‘recruiter’. We reframed it as a creative and tech talent consultancy, partnering with businesses of all shapes and sizes to bring them the best people – effectively and insightfully. This fresh, strategic lens allowed the business to showcase the insight, ongoing support and serious value they offer their clients.
What we did
- Brand strategy
- Brand messaging
- Brand identity
- Digital design
We defined the brand’s identity, narrative and messaging, bringing it to life with cut-through copy.
The new logo was inspired by the standard timecode format 0:00:00:00. A nod to the history of the industry, and its changing times.
We designed and built a new website and mastered the backend integration of job boards, plus application tracking.
Frame 25 future-proofs their clients. We future-proofed them.
Having worked with HelloYes on a number of projects I’ve consistently been impressed with their approach and knowledge. From building out the brand for a new business to rebranding an existing one, they’ve added significant value to the process each time, and are not afraid to challenge and be challenged.