![Frame25 Landscape Poster 004](https://helloyes.imgix.net/frame-25/Frame25_Landscape_Poster_004.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=562&q=82&w=800)
Frame 25
Talent is
everything
We helped futureproof Frame 25 for the new world of broadcast by framing the business as a fast-moving, strategic talent consultancy.
The situation
Founded in 2009, Frame 25 knows broadcast recruitment inside out. While they support top broadcast businesses like the BBC, they were increasingly working with digital-first content owners like Netflix and Amazon. Frame 25 needed a brand that showed they ‘get’ this new world, serving and shaping it as it shifts and grows.
The solution
Frame 25 was no longer simply a ‘recruiter’. We reframed it as a creative and tech talent consultancy, partnering with businesses of all shapes and sizes to bring them the best people – effectively and insightfully. This fresh, strategic lens allowed the business to showcase the insight, ongoing support and serious value they offer their clients.
What we did
- Brand strategy
- Brand messaging
- Brand identity
- Digital design
![Frame25 Logo 03](https://helloyes.imgix.net/frame-25/Frame25_Logo_03.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Note Book 01](https://helloyes.imgix.net/frame-25/Note_Book_01_200407_155830.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Type 05](https://helloyes.imgix.net/frame-25/Frame25_Type_05.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
We defined the brand’s identity, narrative and messaging, bringing it to life with cut-through copy.
![Postcards Mockup 05](https://helloyes.imgix.net/frame-25/Postcards-Mockup-05_200407_165724.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Poster Portrait 005](https://helloyes.imgix.net/frame-25/Frame25_Poster_Portrait_005_200407_160521.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=82&w=800)
The new logo was inspired by the standard timecode format 0:00:00:00. A nod to the history of the industry, and its changing times.
![Frame25 Brand Elements 02 05](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-05.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Landscape Poster 007](https://helloyes.imgix.net/frame-25/Frame25_Landscape_Poster_007_200407_160748.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Website Elements 19](https://helloyes.imgix.net/frame-25/Frame25_Website_Elements-19.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![01 Showcase Project Presentation macbook 04](https://helloyes.imgix.net/frame-25/01-Showcase-Project-Presentation-macbook_04.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Logo 04](https://helloyes.imgix.net/frame-25/Frame25_Logo_04.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
We designed and built a new website and mastered the backend integration of job boards, plus application tracking.
![Frame 25 A4 Brochure Mockup 11](https://helloyes.imgix.net/frame-25/Frame_25_A4_Brochure_Mockup_11_200407_161447.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Brand Elements 02 31](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-31_200407_161517.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Landscape Poster 006](https://helloyes.imgix.net/frame-25/Frame25_Landscape_Poster_006_200407_161415.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Brand Elements 02 12](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-12.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Website Elements 02](https://helloyes.imgix.net/frame-25/Frame25_Website_Elements-02.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Posters 003 04](https://helloyes.imgix.net/frame-25/Frame25_Posters_003-04.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1138&q=82&w=800)
![Frame25 Posters 003 06](https://helloyes.imgix.net/frame-25/Frame25_Posters_003-06.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1138&q=82&w=800)
![01 Showcase Project Presentation macbook 07](https://helloyes.imgix.net/frame-25/01-Showcase-Project-Presentation-macbook_07.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame 25 A4 Brochure Mockup 03](https://helloyes.imgix.net/frame-25/Frame_25_A4_Brochure_Mockup_03_200407_164705.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Landscape Poster 005](https://helloyes.imgix.net/frame-25/Frame25_Landscape_Poster_005_200407_164618.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Frame25 Type 08](https://helloyes.imgix.net/frame-25/Frame25_Type_08.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Frame 25 future-proofs their clients. We future-proofed them.
![27 03 19 Frame25 0378 Preview](https://helloyes.imgix.net/frame-25/27.03.19Frame25_0378_Preview_200407_165003.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![27 03 19 Frame25 0542 Preview](https://helloyes.imgix.net/frame-25/27.03.19Frame25_0542_Preview_200407_164937.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![27 03 19 Frame25 0577 Preview](https://helloyes.imgix.net/frame-25/27.03.19Frame25_0577_Preview_200407_164900.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![27 03 19 Frame25 0364 Preview](https://helloyes.imgix.net/frame-25/27.03.19Frame25_0364_Preview_200407_165047.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![27 03 19 Frame25 0424 Preview](https://helloyes.imgix.net/frame-25/27.03.19Frame25_0424_Preview.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=534&q=82&w=800)
![Frame25 Brand Elements 02 02](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-02.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Brand Elements 02 22](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-22.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Brand Elements 02 14](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-14.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Frame25 Brand Elements 02 18](https://helloyes.imgix.net/frame-25/Frame25_Brand_Elements_02-18.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Having worked with HelloYes on a number of projects I’ve consistently been impressed with their approach and knowledge. From building out the brand for a new business to rebranding an existing one, they’ve added significant value to the process each time, and are not afraid to challenge and be challenged.