![Getty Images 542983478](https://helloyes.imgix.net/guardian-sport/GettyImages-542983478.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.4736&fp-y=0.9863&h=533&q=82&w=800)
Guardian Sport
Keeping pace with the Euros
52 social-first videos. 52 matches. 31 days. 24 teams. 46mins 16secs of animation. 571 custom designed scenes. 1 smart, super-flexible system.
The situation
Guardian Sport wanted to up their game to offer a wider range of digital editorial content and boost their engagement. They understood the power of video but needed a partner to help them get it right. With Euro 2016 on the horizon, they called on HelloYes to show them how to create relevant, fast-response, social-ready content.
The solution
We teamed up with Guardian Sport to create an ambitious 52 videos. Dropping at key moments throughout the tournament, the videos served as pre-match teasers for the games. We created attention-grabbing, timely content that chimed with fans. And we devised a flexible template system that allowed us to keep up the pace.
What we did
- Sports branding
- Motion design
- Social
![Euro 2016 Video Stills 02 0087 Layer 67](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_02_0087_Layer-67.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Euro 2016 Video Stills 02 0024 Layer 130](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_02_0024_Layer-130.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Euro 2016 Video Stills 01 0158 Layer 42](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_01_0158_Layer-42.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
We stayed true to the Guardian Sports brand, while bringing it up to speed for digital. And we played in the official Euros branding, plus the colours of 24 teams.
![Euro 2016 Video Stills 01 0151 Layer 49](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_01_0151_Layer-49.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Euro 2016 Video Stills 02 0094 Layer 60](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_02_0094_Layer-60.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Energy. Excitement. Speed. We captured what makes the tournament so magnetic, unleashing it into fans’ social feeds.
![Euro 2016 Video Stills 02 0089 Layer 65](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_02_0089_Layer-65.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Euro 2016 Video Stills 01 0094 Layer 106](https://helloyes.imgix.net/guardian-sport/Euro_2016_Video_Stills_01_0094_Layer-106.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Euro 2016 TV 01](https://helloyes.imgix.net/guardian-sport/Euro_2016_TV_01.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=520&q=82&w=800)
Football moves fast. And so do we. We devised a super-flexible system that meant these highly customisable videos could be produced in as little as 24 hours, empowering Guardian Sport to keep pace with the fans.
![Getty Images 541086986](https://helloyes.imgix.net/guardian-sport/GettyImages-541086986.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=82&w=800)
![Euro 2016 i Phone X 03](https://helloyes.imgix.net/guardian-sport/Euro_2016_iPhone_X__03_200406_112350.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)