Guardian Sport
Keeping pace with the Euros
52 social-first videos. 52 matches. 31 days. 24 teams. 46mins 16secs of animation. 571 custom designed scenes. 1 smart, super-flexible system.
The situation
Guardian Sport wanted to up their game to offer a wider range of digital editorial content and boost their engagement. They understood the power of video but needed a partner to help them get it right. With Euro 2016 on the horizon, they called on HelloYes to show them how to create relevant, fast-response, social-ready content.
The solution
We teamed up with Guardian Sport to create an ambitious 52 videos. Dropping at key moments throughout the tournament, the videos served as pre-match teasers for the games. We created attention-grabbing, timely content that chimed with fans. And we devised a flexible template system that allowed us to keep up the pace.
What we did
- Sports branding
- Motion design
- Social
We stayed true to the Guardian Sports brand, while bringing it up to speed for digital. And we played in the official Euros branding, plus the colours of 24 teams.
Energy. Excitement. Speed. We captured what makes the tournament so magnetic, unleashing it into fans’ social feeds.
Football moves fast. And so do we. We devised a super-flexible system that meant these highly customisable videos could be produced in as little as 24 hours, empowering Guardian Sport to keep pace with the fans.
