![JP Morgan e Trading Tablet 02 11](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Tablet_02.11.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=82&w=800)
J.P. Morgan
Elevating the
e-Trading Survey
HelloYes created a cohesive brand for the renowned e-Trading Survey – and fuelled a campaign reinforcing J.P. Morgan’s leading position.
The situation
The JP Morgan e-Trading Survey has become the benchmark poll of trading behaviour. The annual survey engages traders by inviting them to share their views, then steers the industry with valuable insight-rich content that helps define the way ahead. J.P. Morgan asked HelloYes to elevate the e-Trading Survey with a new, cohesive brand that makes an impact, reinforcing the firm’s position as the foremost thought leader – and trading platform provider.
The solution
We created a fresh, unified visual identity for the e-Trading Survey, empowering J.P. Morgan to succeed with a brand and suite of content that led to a clear, compelling, consistent campaign – across video, web, social, email, display, events and beyond. Drawing on the visual vernacular of trading platforms, the brand brought audiences up-close to the action, helping inspire traders to adopt new technology while subtly positioning JPM’s innovative FX Trading Platform – Execute.
What we did
- Campaign creative
- Visual Identity
- Art direction
- Motion content
- Corporate film
![JP Morgan e Trading Poster 01 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Poster_01.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Laptop 01 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Laptop_01.2_2022-09-20-131705_vfih.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Video Still 12](https://helloyes.imgix.net/j-p-morgan/Video_Still_12.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Newspaper 01 4](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Newspaper_01.4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
A unified visual identity led to an impactful, cohesive campaign.
![JP Morgan e Trading Iphone 01 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Iphone_01.2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Website 01 02 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Website_01-02.2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=82&w=800)
Our hero campaign content helped tell a compelling narrative – across video, web, social, email, display, events and beyond.
![JP Morgan e Trading Mobile 01 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Mobile_01.2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Brand Master 001 22](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Brand_Master_001-22.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Tablet 03 7](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Tablet_03.7_2022-09-20-130747_zyit.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
We looked to the iconography of trading platforms to create an identity rooted in brand truth.
![JP Morgan e Trading Laptop 03 1 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Laptop_03.1.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Brand Master 003 01](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Brand_Master_003-01.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Laptop 02 2 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Laptop_02.2.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Newspaper 01 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Newspaper_01.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Brochure Cover 01 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Brochure_Cover_01.2_2022-06-28-162700_puii.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Authentic conversations. Direct insights.
An abundance of natural light.
The flagship thought leadership film felt fresh.
![JP Morgan e Trading Newspaper 03 3](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Newspaper_03.3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Newspaper Ad Mockup 01 2](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Newspaper_Ad_Mockup_01.2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Iphone 02 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Iphone_02.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Leaflet 01 5](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Leaflet_01.5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Brand Master 001 26](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Brand_Master_001-26.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Tablet 03 6](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Tablet_03.6_2022-06-28-164838_sfhi.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![JP Morgan e Trading Newspaper Ad Mockup 04 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Newspaper_Ad_Mockup_04.1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Traders are short on time, high on IQ.
We devised a sharp brand system that meets the audience on their level.
![JP Morgan e Trading Brand Master 001 22](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Brand_Master_001-22_2022-06-28-164333_vlmu.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![JP Morgan e Trading Magazine Ad Mockup 01 1](https://helloyes.imgix.net/j-p-morgan/JPMorgan_e-Trading_Magazine_Ad_Mockup_01.1_2022-06-28-164428_aeqc.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Video Still 09](https://helloyes.imgix.net/j-p-morgan/Video_Still_09.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)