J.P. Morgan
Elevating the
e-Trading Survey
HelloYes created a cohesive brand for the renowned e-Trading Survey – and fuelled a campaign reinforcing J.P. Morgan’s leading position.
The situation
The JP Morgan e-Trading Survey has become the benchmark poll of trading behaviour. The annual survey engages traders by inviting them to share their views, then steers the industry with valuable insight-rich content that helps define the way ahead. J.P. Morgan asked HelloYes to elevate the e-Trading Survey with a new, cohesive brand that makes an impact, reinforcing the firm’s position as the foremost thought leader – and trading platform provider.
The solution
We created a fresh, unified visual identity for the e-Trading Survey, empowering J.P. Morgan to succeed with a brand and suite of content that led to a clear, compelling, consistent campaign – across video, web, social, email, display, events and beyond. Drawing on the visual vernacular of trading platforms, the brand brought audiences up-close to the action, helping inspire traders to adopt new technology while subtly positioning JPM’s innovative FX Trading Platform – Execute.
What we did
- Campaign creative
- Visual Identity
- Art direction
- Motion content
- Corporate film
A unified visual identity led to an impactful, cohesive campaign.
Our hero campaign content helped tell a compelling narrative – across video, web, social, email, display, events and beyond.
We looked to the iconography of trading platforms to create an identity rooted in brand truth.
Authentic conversations. Direct insights.
An abundance of natural light.
The flagship thought leadership film felt fresh.
Traders are short on time, high on IQ.
We devised a sharp brand system that meets the audience on their level.
