![Kernel Tablet 03 3](https://helloyes.imgix.net/kernel/Kernel_Tablet_03.3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=82&w=800)
Kernel
Striving for the
exceptional
We worked with a longstanding recruitment client to create an emotive, innovative group brand – an ecosystem for evolution and growth.
The situation
Kernel is a multi-brand, multi-niche, high quality recruitment group. The leadership team was seeking to unite a series of high-performing recruitment companies, as well as creating a platform for an ambitious programme of acquisitions and expansion. Having already worked with HelloYes on a brand that helped spur 40% year-on-year growth, they came to us for guidance on how to meet the market with a group brand that matched their business objectives.
The solution
Kernel is a progressive recruitment group, working in traditional spaces like finance and corporate law. We crafted a story and visual identity that made a fresh statement, using creativity and warmth to generate a level of connection that sets Kernel apart. We presented the group as a nurturing, ever-evolving ecosystem that fosters the ideal environment of expertise, investment, infrastructure and innovation – in which all partners can grow to become exceptional.
What we did
- Brand Strategy
- Brand Messaging
- Brand Identity
- Digital Design
![Kernel Brochure Spread 05 1](https://helloyes.imgix.net/kernel/Kernel_Brochure_Spread_05.1_2022-02-18-160339.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Branding 01 01](https://helloyes.imgix.net/kernel/Kernel_Branding_01-01.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![2022 09 14 Dartmouth Partners 1202 1](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1202.1_2022-12-06-162453_iluh.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Application Examples 007 13](https://helloyes.imgix.net/kernel/Kernel_Application_Examples_007-13.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Branding 01 11](https://helloyes.imgix.net/kernel/Kernel_Branding_01-11.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Poster 02](https://helloyes.imgix.net/kernel/Kernel_Poster_02_2022-02-18-160101.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
For us, branding isn’t a design challenge. It’s a business challenge.
We worked closely with Kernel to understand their model, functions and objectives, then strategised a brand that was a natural fit.
![2022 09 14 Dartmouth Partners 1372 2](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1372.2_2022-12-06-171134_urzv.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Sign 01](https://helloyes.imgix.net/kernel/Kernel_Sign_01_2022-02-18-163103.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Newspaper 04 17](https://helloyes.imgix.net/kernel/Kernel_Newspaper_04.17_2022-12-06-171654_ttjg.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Laptop 01 2](https://helloyes.imgix.net/kernel/Kernel_Laptop_01.2_2022-12-01-180109_bknd.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Branding 01 12](https://helloyes.imgix.net/kernel/Kernel_Branding_01-12.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![2022 10 11 Dartmouth Partners 0345](https://helloyes.imgix.net/kernel/2022.10.11_DartmouthPartners_0345_2022-12-06-171947_wkow.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=965&q=82&w=800)
Kernel is evolving recruitment.
Uniting prestige and warmth, the brand was ready to welcome new, forward-thinking generations of founders and talent.
![2022 09 14 Dartmouth Partners 1107](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1107_2022-12-06-172229_bngh.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Business Cards 02](https://helloyes.imgix.net/kernel/Kernel_Business_Cards_02_2022-02-18-164233.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Tablet 01 6](https://helloyes.imgix.net/kernel/Kernel_Tablet_01.6_2022-02-18-164302.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Box 02](https://helloyes.imgix.net/kernel/Kernel_Box_02_2022-02-18-164123.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Brochure Cover 02 4](https://helloyes.imgix.net/kernel/Kernel_Brochure_Cover_02.4_2022-12-06-175032_ntdj.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Tablet 01 13](https://helloyes.imgix.net/kernel/Kernel_Tablet_01.13_2022-12-06-175208_bitn.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Application Examples 007 12](https://helloyes.imgix.net/kernel/Kernel_Application_Examples_007-12.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Newspaper 04 19](https://helloyes.imgix.net/kernel/Kernel_Newspaper_04.19_2022-12-06-175738_sjys.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
It all began with the brand narrative. And that began with one word: exceptional.
![Kernel Mobile 01 2](https://helloyes.imgix.net/kernel/Kernel_Mobile_01.2_2022-12-06-180120_njqm.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![2022 09 14 Dartmouth Partners 1324](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1324_2022-12-06-172600_ftkk.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Branding 01 32](https://helloyes.imgix.net/kernel/Kernel_Branding_01-32.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Tablet 01 10](https://helloyes.imgix.net/kernel/Kernel_Tablet_01.10_2022-02-18-170051.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Newspaper 04 18](https://helloyes.imgix.net/kernel/Kernel_Newspaper_04.18_2022-12-06-181114_llzr.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Today, user experience is everything. The flexible new brand was at home – anywhere.
![Kernel Laptop 02 8](https://helloyes.imgix.net/kernel/Kernel_Laptop_02.8_2022-12-01-174352_zijk.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Binder 09](https://helloyes.imgix.net/kernel/Kernel_Binder_09_2022-12-06-181334_lcdu.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Branding 01 29](https://helloyes.imgix.net/kernel/Kernel_Branding_01-29.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Branding 01 26](https://helloyes.imgix.net/kernel/Kernel_Branding_01-26.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Mobile 04 8](https://helloyes.imgix.net/kernel/Kernel_Mobile_04.8_2022-02-18-171027.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
A series of unique patterns begin with simple, singular shapes.
Together, they form beautiful structural patterns – like Kernel’s individual businesses uniting to evolve, grow and thrive.
![Kernel Newspaper 05 2](https://helloyes.imgix.net/kernel/Kernel_Newspaper_05.2_2022-02-18-171311.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Newspaper 02 4](https://helloyes.imgix.net/kernel/Kernel_Newspaper_02.4_2022-02-18-171511.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Laptop 03 11](https://helloyes.imgix.net/kernel/Kernel_Laptop_03.11_2022-12-01-173538_orlm.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Mobile 04 9](https://helloyes.imgix.net/kernel/Kernel_Mobile_04.9_2022-02-18-171749.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Newspaper 03 1](https://helloyes.imgix.net/kernel/Kernel_Newspaper_03.1_2022-02-18-171825.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![2022 09 14 Dartmouth Partners 1007 1 2022 12 06 172756 vovk](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1007.1_2022-12-06-172756_vovk_2022-12-06-173203_jxxv.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Brochure Cover 07](https://helloyes.imgix.net/kernel/Kernel_Brochure_Cover_07_2022-02-18-172511.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Branding 01 25](https://helloyes.imgix.net/kernel/Kernel_Branding_01-25.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Laptop 03 12](https://helloyes.imgix.net/kernel/Kernel_Laptop_03.12_2022-12-06-182020_tnao.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Newspaper 04 16](https://helloyes.imgix.net/kernel/Kernel_Newspaper_04.16_2022-12-06-181605_qpyv.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
Emotive. Innovative. Relatable.
We prepared Kernel for its pioneering journey.
![2022 09 14 Dartmouth Partners 1249 1](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1249.1_2022-12-06-173622_njew.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Kernel Mobile 03 9 2](https://helloyes.imgix.net/kernel/Kernel_Mobile_03.9.2_2022-12-06-174152_nyqq.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Newspaper 04 15](https://helloyes.imgix.net/kernel/Kernel_Newspaper_04.15_2022-12-06-174438_qezg.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![2022 09 14 Dartmouth Partners 1112 1](https://helloyes.imgix.net/kernel/2022.09.14_DartmouthPartners_1112.1_2022-12-06-173852_dpzt.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Binder 07](https://helloyes.imgix.net/kernel/Kernel_Binder_07_2022-02-18-172251.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![2022 10 11 Dartmouth Partners 0593](https://helloyes.imgix.net/kernel/2022.10.11_DartmouthPartners_0593_2022-12-06-174629_kuco.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Kernel Branding 01 17](https://helloyes.imgix.net/kernel/Kernel_Branding_01-17.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
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![Kernel Branding Presentation 01](https://helloyes.imgix.net/kernel/Kernel_Branding_Presentation_01_2022-02-18-172959.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)