Noorin Hard Hat 001


A leading light

We positioned Noorin – a multi-faceted industrial services company – as a mission-driven, innovative industry leader.

The situation

Noorin Industrial Complex is a private industrial park located in Zangan Province, Iran, providing commercial and industrial companies with centralised, purpose built, industrial property. Providing innovative industrial infrastructure, Noorin’s reach is significant. They needed a brand that conveyed this vision and scope.

The solution

First, we helped Noorin articulate the group’s mission, vision and personality. Their mission? To power technological, industrial and social development and to help lay the foundations for a brighter future for all. Next, we set about bringing this to life visually. We discovered Noor means ‘light’, while Noorin means ‘has light inside itself’. We let this be the inspiration for a new, inspiring visual identity to position Noorin as a leading light.

What we did

  • Brand strategy
  • Brand messaging
  • Brand identity
Noorin Box 001
Noorin Fabric 002
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Noorin A4 Brochure Mockup 02
Noorin Mac Book 05
Noorin Mac Book 04
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We defined Noorin’s mission, vision and personality, then crafted a strategically-informed visual identity.

Noorin Stationery Device Pack 02
Noorin Factory 01

We were led by the light inherent in Noorin’s name, as well as the multi-faceted and far-reaching nature of their offering. And we drew inspiration from traditional Iranian geometric designs.

Noorin Square Brochure Mockup 02
Noorin Photography Integration 09
Noorin Business Cards Mockup 05
Noorin Notepad 02
Noorin Lanyard 003

Light, warmth and positivity heralded Noorin as a mission-driven, innovative industry leader.

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Noorin Fabric 012
Noorin T Shirt 001
Noorin Identity Card Holder Mockup 01
Noorin A4 Brochure Mockup 04
Noorin Box 003
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Noorin Styleguide 01
Noorin Styleguide 02