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Phoenix

Let’s grow

We shaped a modern, human brand for an independent private equity investor that’s all about growth through partnership.

The situation

Established in 2001, Phoenix Equity Partners is a private equity firm focused on working in partnership with ambitious entrepreneurs and management teams to help them grow their businesses and nurture their cultures – investing for the long term. It needed a modern, human, digitally capable brand that reflected its unique values and approach.

The solution

In the brand positioning phase, we got to the heart of Phoenix’s business and identity, discovering and defining what sets it apart. Then we set about elevating that, building a brand around three central pillars: growth, partnership, and tailored strategies. The result was fresh and positive, capturing the vision, innovation and impact Phoenix consistently delivers.

What we did

  • Brand messaging
  • Copywriting
  • Visual Identity
  • Digital design
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A bold brand positioning, new tone of voice and carefully crafted key messaging paved the way for the brand to speak with confidence – anywhere.

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We devised a clear visual system that brought harmony to Phoenix’s website, stationery, and beyond.

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A clean, vibrant palette signalled approachability and innovation. An ownable angle represented growth strategies and created impact.

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The HelloYes team have helped to transform our brand to really reflect our business, people and ethos. They are brilliantly creative and a pleasure to work with.

Louise Corner - Partner Phoenix Equity Partners