![Treedo Brand Elements 001 23](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-23.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
Treedo
What can you do?
We crafted a democratic, diverse brand to take Treedo from the seed of an idea to a growing business.
The situation
Treedo is an online platform for people to promote their creativity, enabling them to connect, share and market their talents. The founders had a bold idea. But to go to market they needed a standout brand. One that conveyed their democratic roots and the diversity of their users’ talents.
The solution
We created a unique brand positioning for Treedo, defining their elevator pitch, mission, vision, values, personality, tone of voice and more. At the heart of it all? The celebration of people’s innate creativity and talent. Then we put our strategy into action, with an organic-yet-bold look and feel and effortless UX to take Treedo to new heights.
What we did
- Brand strategy
- Brand identity
- Brand messaging
- Digital design
- User experience
![Treedo Enamel Pins 004](https://helloyes.imgix.net/treedo/Treedo_Enamel_Pins_004_200409_105144.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Coaster 03](https://helloyes.imgix.net/treedo/Treedo_Coaster_03_200409_105244.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Drawstring Bag 01](https://helloyes.imgix.net/treedo/Treedo_Drawstring-Bag_01_200409_105207.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo i Phone X Homescreen 02](https://helloyes.imgix.net/treedo/Treedo_iPhone_X_Homescreen_02_200409_105133.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
An attention-grabbing icon carefully combined a tree, arrow and a star, embodying growth, momentum and aspiration.
![Treedo i Pad Pro 01](https://helloyes.imgix.net/treedo/Treedo_iPad_Pro_01_200409_115347.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo urban poster mockup 03](https://helloyes.imgix.net/treedo/Treedo_urban_poster_mockup_03_200409_113826.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1010&q=82&w=800)
An angular visual language nodded to Treedo’s socialist roots.
![Treedo Brand Elements 001 07](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-07.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 29](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-29.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
We masterminded Treedo’s UI and UX, across their website and app.
![Treedo Coaster 02](https://helloyes.imgix.net/treedo/Treedo_Coaster_02_200409_114225.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Brand Elements 001 04](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-04.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 06](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-06.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Apple Watch](https://helloyes.imgix.net/treedo/Treedo_Apple-Watch_200409_114434.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo urban poster mockup 02](https://helloyes.imgix.net/treedo/Treedo_urban_poster_mockup_02_200409_114350.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Website Elements 01](https://helloyes.imgix.net/treedo/Treedo_Website_Elements-01.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 50](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-50.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
HelloYes nurtured Treedo all the way from idea to reality, working together to create growth.
![Treedo i Phone X 04](https://helloyes.imgix.net/treedo/Treedo_iPhone_X__04_200409_114636.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedoo T Shirt 01](https://helloyes.imgix.net/treedo/Treedoo_T-Shirt_01_200409_114732.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Brand Elements 001 09](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-09.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Pin Buttons Badge 04](https://helloyes.imgix.net/treedo/Treedo_Pin-Buttons_Badge_04_200409_114837.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Skateboard Layout 01](https://helloyes.imgix.net/treedo/Treedo_Skateboard_Layout_01_200409_114801.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=449&q=82&w=800)
![Treedo Glued Poster 001](https://helloyes.imgix.net/treedo/Treedo_Glued_Poster_001.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=453&q=82&w=800)
![Treedo Brand Elements 001 03](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-03.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 19](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-19.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 04](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-04.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
![Treedo Brand Elements 001 17](https://helloyes.imgix.net/treedo/Treedo_Brand_Elements_001-17.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=450&q=82&w=800)
HelloYes were a dream to work with, helping us create a clear roadmap for the brand and bringing to life the essence of what the Treedo community is all about – championing the creativity of people and the talents they possess.