Signage 1


London creative.

Global production.

We gave a pioneering, premium production company an iconic brand that conveyed their creative and commercial prowess.

The situation

Weekend is an ideas-led creative production company, making cinematic films for the biggest brands. Based in London, the team shoots all over the globe. Growing fast, they needed a brand that captured their commercial acumen and creative identity – one that matched the sky high vision and production value they’re known for.

The solution

We created a premium brand with a unique point of view. One that spoke to the sophistication, strength, innovation and sheer quality that Weekend brings to its clients. Weekend was founded in 2016 – the visual identity helped establish them as a new icon.

What we did

  • Brand strategy
  • Brand identity
  • Digital design
  • User experience
01 Weekend Brand Elements 15
01 Weekend Brand Elements 33
01 Weekend Brand Elements 11
Brochure Mockup 02
Weekend Postcards 01 16
Weekend Postcards 01 18
Weekend Postcards 01 27
Weekend Postcards 01 26
Weekend Postcards 01 24

The Big W is a monolithic object. It grabs attention and intrigues. Escheresque, it appears to face both left and right.

Weekend i Phone X 02
Weekend i Pad Pro 01
Weekend Business Cards Spread 001
01 Weekend Brand Elements 07
Poster 01

We gave Weekend a cultured, iconic, premium brand that conveys the quality and power of their work.

Weekend Postcards 01 22
Right S Ide
Weekend i Pad Pro 02
Weekend Brochure Mockup 03
Note Book 01

HelloYes dreamt up and created Weekend’s entire visual world. Online, and off.

Weekend White Stationary Mockup 001
Weekend Brochure A4 Spread 03
Banner 01
Weekend Postcards 01 15
Weekend Buttons 01
151 urban poster mockup
Weekend Postcards 01 21
Weekend Branding Mockup 001
Weekend i Phone X 03

We shaped a brand as bold as Weekend’s ambitions. A creative expression and a commercial tool.

Weekend Postcards 01 23
Weekend Mac Book Pro 02
Weekend Book Cover 01black 001
01 Weekend Brand Elements 33
01 Weekend Brand Elements 10
01 Weekend Brand Elements 16
01 Weekend Brand Elements 34
Weekend Styleguide 03
Weekend Styleguide 04

When it comes to creative development, HelloYes are a dream to work with, interrogating the needs and parameters of each project with experience and professionalism. Their keen eye for design is neither faddish nor corporate, and their brand work really excites the mind and challenges expectations.

Teddy Powell - Head of Film Weekend