Al Jazeera Mubasher

In the moment

We partnered with Kemistry on a digital-first rebrand, repositioning global news channel Al Jazeera Mubasher as live, unfiltered and always connected.

The situation

A global news giant with 430 million viewers, Al Jazeera is a household name across the Middle East and the Arabic world. The broadcaster wanted to reimagine the Al Jazeera Mubasher brand – its live news channel. The brief: create a system reflecting how news is experienced today – immediate, transparent and participatory. An identity that works seamlessly across broadcast, social and digital, adapting in real time as events unfold. And graphics that carry the channel, as there’s no studio presenter – everything relies on live footage and on-screen information.

The solution

We created a 360° brand solution centred on our big idea – “in the moment”. It was all about immersing viewers in the sensation of liveness, creating a smart system for presenting real-time content. The experience was anchored by our design concept – “the edge of time” – positioning Al Jazeera Mubasher in the present moment, that precipice where events are constantly unfolding. The result? Live coverage that truly feels live, with urgency, clarity, presence and impact.

What we did

Broadcast branding
On-air graphics package
Motion graphics
Digital design
Social
Sonic branding
Typography

The edge of time.

The brand exists at the exact moment news breaks: a constantly shifting point where stories emerge, evolve and connect across platforms.

We used light as a storytelling device, conveying urgency and pace.

Flexibility first.

The design adapts seamlessly to live feeds, breaking news, social and user-generated content, delivering clarity and impact every time.

A dynamic screen architecture lets content appear, anchor and evolve in real time, creating an immersive, always-on environment that feels alive to the moment.

News is captured as it unfolds. No editorial delay. Just immediate, raw and uncompromising in its pursuit of truth.

Turning viewers into contributors.

Built for a digital-native audience, the brand system encourages audience interaction and citizen journalism.

This is Al Jazeera Mubasher 360° – a pioneering, adaptive brand that honours the lived experience of events and builds community through shared, real-time engagement.