DIGI
Making
now better.
We partnered with Kemistry to create an honest, hardworking brand for telecoms giant DIGI, powering the business’s growth across Europe.
The situation
Rapidly expanding across Europe, DIGI also has a 25 year heritage in its home market Romania where it’s the nation’s largest provider by far, bringing mobile, internet and TV to families across the country. With bold growth plans already in motion and shifting demographics to manage, the business needed a reenergised brand that would celebrate its notable history while exciting new audiences at home and abroad.
The solution
This wasn’t simply a design challenge – it was a top-level, 360° strategic brand undertaking. We reinvented DIGI from the foundations up, creating a new identity that captured the organisation’s role as an honest provider. While competitors often sell a false image of a utopian future, we positioned DIGI as present, reliable and fair, supporting customers every day by lifting them up in small yet meaningful moments, empowering people to be themselves.
What we did
- Brand strategy
- Brand messaging
- Brand identity
- Tone of voice
- Digital design
- Sonic branding
- Social
- Typography
- Illustration
- Motion graphics
A new beginning.
We built a brand with focus and flex – one that set the stage for everything from hero brand campaigns to helpful, functional product messaging, across multiple geographies, demographics and touchpoints.
We’re with you.
Making now better.
Balance was essential – we devised a premium, uplifting look and feel that remained welcoming and grounded.
The honest
provider.
We defined a unique brand personality: the honest provider. Reliable, principled and present, this admirable everyman is the essence of DIGI, capturing the role the business plays in real people’s real lives.
Illustration
with character.
A playful illustration style flexes from B2C to B2B, empowering DIGI’s teams to communicate clearly and characterfully – whatever the scenario.
Story-led and placing people at the centre, the style illuminates the relevancy of DIGI’s products and services to audiences’ everyday.
The arc – a curving visual device – holds and uplifts.
Strong structure and sharp lines meet soft curves and a sense of tactility.
Building a new
font family.
We crafted a bespoke typeface – DIGI Sans. Smooth forms, open characters and curves with minimal stroke contrast bring clarity and readability, with all-important personality, reflecting the brand’s innate qualities.
The font family plays happily across multiple languages, every last detail considered and honed.
Every touchpoint was taken care of, from physical products, stores and vans to digital and social.
The brand speaks with range. Emotive campaigns. Tactical price promos. It all counts.
Capturing
the moment.
Authentic and alive, our photography style celebrates people. And it revolves around connection – to each other, to experiences, to passions and to purpose.
DIGI was already a giant. We readied the brand for dramatic expansion, across diverse markets.
We opened up the brand to a world of expression, creating an aspirational identity rooted in the truth of DIGI’s past, present and future.
